Waid was asked what has been the biggest or happiest BOOM! Studios surprise. Waid wanted to start with the most colossal failure first: High Rollers, written by acclaimed crime novelist, Gary Phillips. The concept was an urban take on organized crime.To Waid’s shock and awe, an astonishing amount of retailers claimed they had no audience due to the color of the characters.
Several comic book retailers were surveyed and had some failtastic comments. Of course this one probably takes the cake: