La Casa Azul Bookstore’s 40k in 40 days campaign

La Casa Azul Bookstore: 40k in 40 Days

The ‘40K in 40 days’ campaign will secure the funding necessary to open La Casa Azul Bookstore as a real, physical, retail space! Using the concept of placemaking, La Casa Azul Bookstore aims to create a business that is much more than your average retail store by offering book clubs, author signings, story time for children and a community meeting space. La Casa Azul Bookstore will sell new & used books, coffee, pastries, art, clothing and locally-made cards and gifts. A fresh stock of books by local and Latino writers will help solidify our niche as a purveyor of authors of local and regional interest. La Casa Azul Bookstore will cross-promote with local businesses to highlight the importance of sustainability & buying locally. We will continue to work with area schools and nonprofits to promote literacy in the East Harlem community.

Your contribution to the ‘40K in 40 days’ campaign automatically makes you a member of the Founder’s Circle and your name is added to the donor wall. In addition, there are perks for the different contribution levels, plus the satisfaction of knowing you participated in the opening of independent bookstore in El Barrio!
The money raised will be used to purchase inventory, bookshelves, fixtures, café equipment and pay for permits. Most importantly, it will secure the deposit on a retail space and allow for La Casa Azul Bookstore to open its doors in 2012.

Sounds exciting, right? It is! But, again, I need your help to get this project off the ground.
Bookstores are a crucial part of a community’s cultural, educational and social character. Help me establish La Casa Azul Bookstore in East Harlem to continue connecting people, books, and the ideas they bring together. I can’t do this work without you.

With gratitude,
Aurora Anaya-Cerda