By now most of you have heard about the Paula Deen racist debacle, the lawsuit and the employees who stepped forward to speak out. And I’m sure more than a few of you have witnessed the outrage from countless psychotic rabid whites who are defending her racism and are upset that Food Network canceled her show.
Their “outrage” stems from the fact that white people don’t think it’s fair that one of their own should lose everything just because they were being “a little bigoted.”
And by a little bigoted = Dropping the N-Word and creating a plantation house restaurant and creating a hostile work environment for black employees. But the goalpost is still shifting so this definition by whites is subject to change.
The outrage ultimately stems from the fact that this is one of the few times that racism against blacks wielded a consequence of some sort and in Amerikkka we just can’t have that.
Funny how I didn’t see legions of whites rushing to defend Isaiah Washington when he was allegedly “a little bigoted.”
Deen’s apologists have argued that she’s from the Deep South and she just doesn’t know any better about racism, bless her little heart. It’s part of her background.
Yet funny how that background/upbringing excuse didn’t fly for whites when Michael Vick went to jail. Of course in Amerikkka dogs are more valued than black people so what else is new.
There is one other why Deen deserves to lose everything for reasons other than racism, morality, human decency, etc. Bad business.
Taking racism and social justice out of the equation for the moment, the fact is the Paula Deen name was a successful brand. A brand that was successful because it appealed to a wide demographic of loyal customers including blacks.
With any good business, you always want your brand/product to be marketable and universal. You want it to appeal to buyers across the demographic spectrum. Diversity isn’t just PC, it’s just good business. The more people you appeal to, the more money you make.
Like any half decent business owner, you want to know your market and know your customers. You always want to maintain a desirable brand. This is why celebrities and business owners undergo media training. This is why companies are constantly researching demographics.
If you choose to be ignorant or choose to be so arrogant to denigrate and alienate a significant portion of your customer base, not to mention your employees, to the point that you are slapped with a lawsuit that warrants bad press, trashes your brand, and the brand of the network employing you whose keystone has always been diversity (H/T to Boston Pobble for pointing this out), then you deserve to lose your TV deals and your other opportunities. You just sabotaged your business and threatened the livelihood of every company affiliated with you. Corporations are people too, after all, and those people were seriously harmed. This is why it would behoove whites to actually take the time and educate themselves on those icky race issues, or politics, political correctness, or that topic that many of them can’t be bothered with. If you don’t care about racial equality because it’s the right thing, then care about the bottom line. Because after all isn’t green the only color that matters? It might keep you from getting blindsided down the road. You make blatantly ignorant business decisions, it will literally cost you.
And one last thing Paula Deen apologists, there are many other examples of racism that can be defended where one doesn’t come out looking like a complete and total ass, an ass but not a complete and total ass. The Paula Deen situation, not one of them. Really, that goose is cooked. Scorched. Let it go.
Actions have consequences, bigotry will come back to bite you. That a bitter dish to swallow?
Bon appetite motherfuckers!!!!!