It’s vaguely possibly you’ve noticed I’m involved in the running of Fangs for the Fantasy by my oh-so-subtle plugging. But yes I’m one of the ones behind it and I likes it I does. But there’s always the question of why, especially given how little time I have and how much time it takes.
Well, let me count the ways. I like Fangs, I like the reviews, I like an opportunity to snark, I like the new series its exposed me to and because it’s fun, lots of fun.
But also because I think it’s important. Especially analysing books from a social justice perspective. Yes, analysing fluffy, trashy, frequently silly Urban fantasy is important. Especially since it’s popular and, if anything, becoming more so and establishing itself very firmly as its own genre.
Our society is shaped by the media. In fact I think the media is one of the grand pillars of our culture. The media we consume reflects the stereotypes and tropes of society, reinforces them, encourages them and spreads them. We as a society, as a culture, as people are shaped by the books we read, the television we watch, the films we see and the games we play.
When we see the same type of people showcased front and centre, the same stereotypes paraded, the same groups erased, the same insults given, the same bad behaviour showcased, excused or justified and generally the same prejudiced, and –ism scented problems repeated again and again then yes it shapes us.
And I know there are people out there saying “but why urban fantasy? Who cares about sexist werewolves or homophobic vampires or racist witches?” there are many reasons – I can talk about how we tend NOT to analyse these types of books so the genre is even more unchallenged and just accepted. I can tell you it’s because I love the genre – I really do – and as such I want to be able to consume it without sporks and with more joy; as something I love, I want it to do better. But most of all, it’s because if we’re going to challenge any media, it has to be popular fiction that is consumed broadly for entertainment.
What do you think shapes culture more? A verbose, dense literary fiction artistic epic read by English literature professors in a university congratulating each other on how wonderfully dense and nigh incomprehensible it is, so full of metaphor and depth? Or Twilight? Or True Blood? A series that is read by thousands if not millions, turned into a TV series or a film and watched by yet more? Personally, I think it’s the latter that will have the greatest effect on our culture.
I also don’t think that you can truly change culture without addressing the media. Ultimately, no matter how many laws we pass saying that misogyny, homophobia, racism, transphobia, ableism et al are Not OK, no matter how much we fight, no matter how many bigots we vanquish, if everyone goes back home to books and TV full of hate speech and stereotypes and tropes and marginalised servants and villains or – and most commonly – to fictional worlds where we don’t even exist – then how much can you change? “Hearts and Minds” are the key here – and it’s in the pages of books and the light of the TV screen where we will reach them.
Yet if you turn round and say you’re going to analyse the dusty book of pretention everyone will nod and smile. Say you’re going to analyse True Blood and we get “it’s only fantasy! Don’t take it so seriously!” It’s a genre that seems to actively resist and deny analysis even more than most.
Do I claim I’m doing some massive cultural changing thing? Gods no. I snark too much for that :P. But it matters, it does matter.
Also, of course, I need to say the inevitable – we have yet to read/watch a perfect book/TV programme. We have always found something to criticise. That’s not because we’re joyless curmudgeons who hate everything – it’s because our society is so well and truly messed up that it’s nearly impossible to produce something lacking in problematic issues in a society that has saturated us with them. I say again, criticism does not mean “I loathe this book and all it stands for!” it means there are problematic elements that could be – need to be – better. For our opinion on the book, check the fang rating (and if it’s 0.5 fangs? Yes, I did loathe that book and all it stands for!). I will say that we’ll never just say “I hate it.” There’ll always be a why – so even on a negative review you can be a recommend – since you can see “oh Sparky hated this book because he loathes X, Y and Z. I actually quite like them so this book is worth reading”.
So, yes, Fangs. I like it.
Ars Marginal 
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